Date:
2005.
Content:
Identtiy, identity manual.
Info:
The Iris identity plays with two descriptions of the word, one being the flower and the other being a part of the eye. The identtiy was conceptualized and created after much research on Apple Computer's own identity, concequently creating an image of clarity through the eye and yet an image of physical simplicity and playfulness through the flower. An identity manual was devised to describe the structure and implmentation of the company's identtiy in detail.
